Did you know that, just like an ill-behaved child, your website can be penalized if it breaks the rules? You know you’re in trouble when Google Webmaster emails you because of a “manual spam penalty” or sometimes because your site is allegedly “pure spam.” It can be a shocking email to receive, and you might have no idea what you did wrong. According to Google, pure spam is just what it sounds like–Google doesn’t see any use for a site at all besides to provide a lot of spammy badness.
Sometimes it’s not actually your site that’s spam ridden, but user-generated content (UGC), which can happen if you host a forum or message boards. So what exactly is spam according to Google? There’s Google’s Inside Search site, which reveals a range of definitions depending on what type of email you received. It also lists why a site was penalized and steps you can take to fix it.
In general, when you get a penalty it can be challenging to recover. If your homepage was removed, which is a severe penalty, that can seem like an insurmountable obstacle–but there are ways around it. Pure Spam is the worst, and Google sees it as “aggressive spam techniques” which may include duplicate copy, violating Webmaster Guidelines or just gibberish. It’s best to just admit to any wrongdoing and try to play fairer next time.
However, if you weren’t into black hat tricks–maybe you hired the wrong SEO company or UGC is to blame–you can fix the problem and kindly ask Google to reconsider. If you can’t figure out what’s wrong, you can always request an audit. Ask for help, because at this point you need it. Depending on the severity of the problem, Google might penalize the entire site or have issue with just pieces of it, and you need to know exactly what you’re dealing with.
That cloak of invisibility didn’t work
If you’re accused of “cloaking” or if your site redirects users to a different site than what was displayed in Google, that’s a black hat technique. It’s probably best to go white and try for reinclusion. However, if it was something like a coding error, you can fix the problem and ask to be re-included right away. Keep in mind that 301 is the usual permanent redirect, so double check that it’s correct.
Hacking can happen, and Google algorithms don’t always catch them. You need to immediately scrub your sites and take care of security issues. However, hackers are smart and they may have made it so the site owner (you) can’t see the problem. A complete take down and reinstallation might be in order. Prevent this by knowing your plug-ins through and through and keeping your security software updated.
Sites that use hidden text or keyword stuffing (yes, people still do that) can also get caught. Sometimes it’s just a case of not knowing that’s a big no no. You might also have chosen a free hosting service that has its own spam-ridden content, and if that’s the case–simply move on to a better server. Google might also think your content is too bare bones and has no value, but that’s an easy fix; just beef things up and not only will you probably qualify for reinclusion, you just vastly improved your site, too.
In short, there are five major avenues for recovery, and it starts with auditing your links every month. Know your anchor density and make sure you’re under the 15 percent mark during that audit. Monitor your link ratios including link type, location, deep links ratio, domain theme, sitewide ratio and site type. Keep an eye on that Webmaster Tools account (it’ll give you warnings well before you get that email). Last but not least, don’t fool with black hat tricks or spammy roads–it’s never worth the payout.
You have just returned from an amazing trip to see the giant coastal redwoods of Northern California. You’re ready to blog about it. But the photographs are huge! Will large, high-resolution images overextend a website’s page load speeds? The short answer: Yes. But there are several easy solutions.
Images must be adapted to the online environment. It’s important to avoid jazzing up web pages with oversized, high-resolution pictures at the expense of reasonable page load times. Striking a balance between image quality and web-ready formatting is the key to a professional-quality online gallery. With this tip in mind, here are a few ways to SEO optimize images for efficient page load times and happy search engine spiders.
Before rushing to a desktop application like Photoshop to resize high-quality photos, consider online “lossless” services like JPEG mini and Yahoo’s Smush.It. These free tools instantly optimize images, cleanly and without loss of quality. A user doesn’t have to be an old hand at optimization or sacrifice hard drive space to showcase beautiful images efficiently.
For webmasters with a working knowledge of scripting languages (or the money to outsource it), dynamic graphics are an option for custom-optimized media. User requests can intelligently modify any image property, ensuring seamless quality and enabling optimized effects uniquely tailored for each visitor. ImageMagick is an excellent open-source API for creating dynamic images.
While the size of files allows faster responses to server requests, mere compression does not actually reduce the total number of requests, the most important component of page load times. Loading speeds are directly correlated with the number of http requests. Too many images means page load lags and unhappy visitors.
CSS sprites are a clever way to bundle many graphics into one image file, slashing http requests to a fraction of the original number. Facebook uses sprites to load the graphic background on each of its pages. Making a sprite, or grouping, of images on a page will consolidate http requests and reduce the overall file size. As a bonus, sprites make organizing a media collection a snap.
Just create a new image for the sprite, as wide as the widest image and as tall as the combined height of all images, plus X pixels where X=the number of image files.
If you blinked in confusion at that last instruction, please disregard it and instead navigate to either SpriteMe.org or SpritePad.wearekiss.com for your free and user-friendly sprite creation needs.
What can corporations do to encourage themselves on the web? Well there are probably 100 or more solutions to promote a company online. However I’ve got the idea down to my personal top 10 web marketing strategies to companies can use to transform leads to revenue.
1. Web marketing plan: One thing a business need to do before they begin mucking around using keywords and also social media is always to plan. Watch that possibly has as well as wants an online business must start which has a comprehensive online strategy.
2. Search engine marketing: Search engine optimization is often a natural stick to one out of your online marketing prepare. From your strategy you should have solved who your current target audience is actually. This will and then determines keywords which you can evaluate further to spot the most lucrative keywords to your website.
3. Social media: For those who have a small business web site but aren’t using social networking strategies you then only performing a half project for your advertising and marketing. Facebook and Twitter are a good way to promote along with market your enterprise. Thousands of companies have worked the marketing strength of Myspace but only a number are using Tweets. My advice is to understand the advertising and marketing power regarding Twitter as well as co-ordinate it together with your Facebook technique.
4 Yahoo Photographs: Yahoo has a distinct search purpose for photographs. These photographs come from a place ie sites. If you sell a new tangible item then it’s worth placing images on the website and utilizing image information to describe these kind of with related keywords. You could end up being in the top row regarding images. Photographs can enhance website traffic adequately, if employed sparingly.
5. Online content: pretty much exactly what I’m undertaking now. Small enterprises can compose a handful of on the internet articles in which link to their website.
6. Trust marketing and advertising: This is a website marketing philosophy rather than strategy. Have confidence in marketing is focused on building connections not flogging a product or service.
7. Social bookmark submitting: These are talk about sites I guess you could point out. Submit your site or on the internet articles in order to social bookmarking sites including Digg & Stumbleupon and build followers.
8. On the internet forums: Investigation online message boards relevant to your own industry along with post high quality submissions.
9. Pay-per-click advertising: Paid advertising as it is known could be highly effective with your overall internet marketing strategy. Google AdWords along with Facebook get very well identified PPC systems that can accomplish great things regarding small business.
10. Video pertaining to SEO: It’s not necessary to be Henry Clooney or Meryl Streep. Utilizing video in promoting your business is capable of doing wonders for the SEO. Publish videos to be able to YouTube, avoid the hard offer, rather go over your services or perhaps industry, and allow it to be entertaining you need to include relevant tag words.
These are just a number of online marketing methods for small business to enhance their on-line presence. I am going to end exactly where I started. You will find hundreds of approaches businesses may promote on their own the net. Choose the ones which you feel you happen to be most comfortable within terms of knowing about it and your occasion.
Social media marketing like Facebook advertising and marketing can be productive, but you must take into consideration which Facebook is really a social media system. Use it to achieve recognition along with credibility within your chosen market, but don’t overload on the offering.
Here are some highly successful social media marketing strategies with some great ideas:
Add A Just like Button Aimed at your website
If you have a new wordpress weblog then you can give a plugin for your blog in which places the Facebook Just like button on your own blog. Website visitors to your blog will then click on the such as button and it’ll show on their own Facebook newsfeed and lift awareness of your website.
Create A Web page
One of the most successful things you can do with your Facebook marketing strategy is develop a business site. Unlike your current profile site which has a reduce of Five thousand fans, in case you create a Facebook or myspace Page you could have an unlimited quantity of fans. It’s also possible to have limitless pages.
Place An Optional Web page On Your Myspace Page.
Need to generate much more leads? Placed an optional tabs on your Facebook Fan Page. To achieve this you need to use Fixed FBML You’ll find that below apps when you are creating a web site. It works quite like on a website.
Maintain your News feed Clean
Stop anyone who is actually spamming. Erase any content you don’t feel are appropriate for your own Facebook advertising campaign. Don’t use nasty language whilst away from subjects that could upset your readers. Exclusively use your wise practice.
Never just aimlessly send pal requests. Hunt for groups strongly related your area of interest.
Have A Wonderful Profile
You could make your profile specialist but supply people information regarding you being a person..
Set up Facebook Occasions
When you build an event throughout Facebook (quite simple to do), the ones respond declaring they will go to, their result appears on his or her newsfeed and all his or her friends see it.
Do not be A Spammer
This is actually the best way to whack away any kind of credibility you’ve and is NOT Fb marketing.
Give Importance to Your E mail Contacts
Indeed, Facebook allows you to import the email associates into Fb from a lot of the major snail mail clients similar to gmail, aol etc.
Place a Facebook or Myspace Ad Which Very Few Men and women will Click On.
Properly, if you place your picture onto it, and concentrate on the right folks it’s going to create awareness of yourself on Facebook.
There is a ton of some other tips and tricks you should use in your Facebook or myspace Marketing. Especially, make sure you are always inside Facebooks guidelines. The final thing you want to occur is having got your account restricted after all the tough work and effort you might have put in!
It goes without saying that you, as a blogger, want to own a blog that is hugely popular and rules the search engine rankings. Don’t you? Nevertheless, with umpteenth aspiring bloggers joining the world of blogging every day, the competition bar among bloggers has risen like never before. So, whether you are into blogging to expand your financial routes or you just do it to reach out to like minded people, you need to ensure that you don’t lag behind in this stiff competition. Here are some of the useful tips that could help you achieve new blogging heights, and make your blog a popular online reading destination. Take a look.
1. Be passionate
To take your blog on its way to the success boulevard, you need to be passionate about what you write. If you love fashion and know a thing or two about it as well, don’t write about stuffs that you don’t know about. There are many bloggers out there, who blog about subjects that they know nothing about. This eventually makes their writing boring and non-informational. So, instead of rooting for niches that attract more traffic, write about stuffs that you are interested to blog about.
2. Post regularly; be consistent
If you have a blog, don’t just sit around for weeks before publishing your next post. It’s incumbent to keep your readers glued to your blog; and that can only be achieved if you post often. Posting often doesn’t mean that you have to post something everyday, but don’t stretch out the publishing date too much. To make a mark in the blogging field, make sure that you flood your blog with new, fresh contents at least thrice a week, as this will make your readers keep coming back for more.
3. Build strong network
If you want to attract attention of your potential readers and drive more traffic to your blog, make sure to build a strong network. This could be done by linking your sites to other blogs, commenting on others’ posts and, most importantly, by making yourself available on social networking websites such as Twitter, Facebook, Google+, Stumble Upon, to name a few.
4. Be distinctive
It’s a good thing that you follow other blogs to keep yourself out of that horrific writer’s block. But, don’t tread the same path as other bloggers whom you follow. Writing the same content with just a switch in the writing skill won’t separate you from the herd of multifarious bloggers. Which is why, it’s advisable not to pen down your thoughts after reading others’ blogs. Get inspired by them, and then write to connect. Take your readers on your journey, and help them to interact with you.
5. Be partially SEO oriented
To make your blog hugely popular, you ought to follow some rules that might help you improve your blog’s search engine ranking. While writing any post, be sure that your posts are free of plagiarized contents and swirl around Pro SEO peripheral. Remember, if your blog will get a higher rank in different search engines, your chances of receiving more traffic will also increase eventually.
The secret of turning your blog into a platform that touches your readers’ heart lies in giving your readers what they want and not something that you want them to have. It’s also necessary to know your competitors before you hop into making any crucial decision for your blogs. If you could implement these tips in your blogging strategy, popularity will soon follow your lead.